Reader’s Digest is a publishing concern of global proportions. One of its sidelines was the compilation record box set of which this particular release was once a component. Bert Kaempfert’s records are some of the most obvious contenders for inclusion into the Cover Heaven galleries. To see more of his output check out these covers.
Popular music these days is very different from what it used to be In the old days, say twenty or thirty years ago, when America ruled the world markets it was quite common to see the same records becoming hits in every country in the world. But today with listening tastes varying from country to country, and with hit records becoming more and more localised in appeal, it is pretty unusual to find an artist whose records are best-sellers all over the world. Such an artist is Bert Kaempfert. Because Mr. Kaempfert’s music does sell all over the world – not only in huge quantities but consistently year in and year out – rivals are forever trying to analyse and probe the secret of his success. But the amiable Mr. Kaempfert modestly claims that he has no secret. He simply selects – or in many instances composes himself – songs with a strong melody line and then arranges them so that nothing gets in the way of the melody. He believes that everyone, irrespective of which country they live in, will always respond to a good tune especially if it is well played and the tempo right for dancing to.
Label: Reader’s Digest/Polydor